Leveraging Content Management

If you’ve been working on the internet for any length of time, you must have heard the expression that “content is king”. This is true because having fresh content posted regularly to your website and social media channels will improve your page rank (PR) and subsequently, your chances of being found on the internet. But continuously trying to create original content can be challenging.

So let’s make it simple! If you’ve written a great article, interview, have a great sales PowerPoint presentation deck, or other piece of marketing, sales or communications information, there is no reason why you shouldn’t re-purpose your content. In fact, doing so will save you time, energy, and cost, as well as support your brand with a common look, feel and message across all your online channels.

The infographic here details how you can take one piece of great content and leverage it across other social media and internet channels (and print too!).

And when you are creating your various marketing collateral from your one great piece of information, don’t forget to create an infographic too!

Until next time, stay social.

Sally