Infographics

Infographics are an excellent way to leverage both new and existing content across multiple print and digital channels.

Infographics:

• illustrate complex data in a visually stimulating way
• expand your reach across social media and other digital channels that utilize graphic/visual formats
• leverage existing articles and contents, transforming them into a fresh, new format

Here are some infographics I wrote, designed and created, that were shared on websites, blogs, social media (Facebook, LinkedIn, SlideShare, Pinterest) with great success!

        

Music By The Bay Live

Project:  Music By The Bay Live

Industry:  Events & Entertainment

I first met Lori Murray, Founder of Music By The Bay Live back in 2004 when I redesigned and revamped her website.  Then in 2010, while I was working with Merchants Arena as their Web and Digital Marketing Expert, Lori called me up to build a new, fully responsive, interactive website with calendar and booking functionality.

This project also included:

• Re-branding – new logo in various Isizes to be used across the web, print and social media
• Web copy writing
• Other custom graphics

Scope:

• Re-design 5 year old MBBL website
  • responsive, retina-ready design, compatible on all sizes of media
  • add ecommerce component for concert ticket sales and merchandise
  • Edit existing and create new content
  • Custom design graphic elements include:
    • new logo and branding (various sizes and formats)
    • create standard sponsor banners and template
    • Facebook banner
    • image reformatting and retouching
    • incorporate strategic calls to action, ie: countdown timer, buy buttons, links, etc.
  • Market & competition analysis, and keyword research to update SEO
  • Create short, instructional ‘how to’ videos so client can update and manage their own site independently
  • Write and distribute a digital Press Release announcing new venue, branding and upcoming show