Resume

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EMPLOYMENT HISTORY:

Senior-Level Digital Marketing and IT Communications Consultant 2004 – Present

Working with corporate, government and business clients to develop and implement targeted, measurable communications and digital marketing strategies that align to goals, hit targets and get results.  This includes:

  • Researching, team brainstorming and developing strategies using best practice, data, and creativity using various online and offline-to-online channels
  • Professional writing, reports, white papers, content, and content management: marketing plans, copy writing, articles, press releases, landing pages, video scripts, story boards, newsletters, and scorecards for key initiatives
  • Bench-marking, data analysis, target market profiling, measuring campaign success, and reporting
  • Developing creative: marketing materials (cards, brochures, mailers, posters, flyers, booklets), promotional videos, infographics, viral social media graphics and memes
  • Managing teams and vendors, training and motivating staff, conducting reviews and coaching success
  • Adherence to federal privacy and associated legislation, i.e.: CASL, CAN-SPAM/FISA, PIPEDA, AODA.

CONTRACTS INCLUDE

  • Communications and Project Coordinator – Belanger Construction and Group of companies
  • Communications – Business Writer – Crystal Green Energy
  • Communications and Marketing Manager – Merchants Arena
  • Marketing Program Assistant – Communications – Sudbury & District Health Unit
  • Marketing & Business Development Manager – The New Manoir Family Restaurant
  • Client Experience Manager – Predictive Success Corp.
  • Web & Digital Marketing Specialist – Manulife Financial
  • IT Project Communications – Bank of Montreal
  • Sr. IT Communications Advisor – ON Government, Central Agencies Cluster, ministries of Revenue, Finance and Environment
  • Technical Writer and Trainer – Sweet Spot Training Centre

IT Communications Manager 2004 – 2008
Direct Energy, North York

Pre 2004: Project Management / Project Communications Consultant for: Ministry of Municipal Affairs, Ministry of Government Services, IBM, Toyota Canada, Sun Life, Progistix, and Canada Life.

Accreditations

EDUCATION

  • BA Equivalent, Communications Certificate, Ryerson University, Toronto
  • Project Management Certificate, McMaster University, Hamilton
  • Digital Marketing Specialization          University of Illinois, Urbana-Champagne

PROFESSIONAL DEVELOPMENT

  • Events Management, Psychology Canadore College, North Bay
  • Certified Behavioural Analyst Predictive Success, Whitby
  • Business Communications IABC, Toronto
  • eMarketing (web, SEO) Certification Canadian Marketing Association, Toronto
  • Conflict & Change Communications PRB Training, Toronto
  • Grants and Proposal Writing Georgian College, Barrie

To obtain a full version of my Resume in PDF format, feel free to contact me. Thank you.